Quit for Life
UNC Sheps Center for Health Services Research collaboration with North Carolina Mutual Life Insurance Company on NCI-funded quit smoking intervention study
- Up one level
- Agent training materials
Questionnaires and intervention materials were presented to NC Mutual policyholders by sales agents, who received training through printed and video materials.
- Intervention materials
Quit for Life intervention materials, packaged in an attractive folder, consisted of the Quit for Life brochure, four tip sheets, the American Lung Association guide Freedom from Smoking for You and Your Family (developed by Victor Strecher and Barbara Rimer), and a "quit kit" of fun and handy quitting aids.
- Quit Kit
The Quit for Life brochure was accompanied by a "Quit Kit" with handy and fun accessories.
- Tip sheets
Four tip sheets were used with the Quit for Life brochure
- About NC Mutual Life Insurance Company
- Quit for Life archival page
- Related documentary - Showdown on Tobacco Road (57 min)
CPTV documentary about the history of cigarette smoking in the 20th century, advertising campaign designed to attract women, anti-smoking advocacy, and legal efforts to regulate marketing and access.
- Related videos
Pro & Con, Smokers' rights and Tobacco and health