The Making of Cool, Generation Like

• The Merchants of Cool, a report on the creators & marketers of popular culture for teenagers (58 min). FRONTLINE correspondent Douglas Rushkoff examines the tactics, techniques, and cultural ramifications of these marketing moguls in "The Merchants of Cool." Produced by Barak Goodman and Rachel Dretzin, the program talks with top marketers, media executives and cultural/media critics, and explores the symbiotic relationship between the media and today's teens, as each looks to the other for their identity.
   
• From “The Merchants of Cool” to “Generation Like”, by Sarah Childress, PBS Frontline, February 18, 2014
   
• Mark Andrejevic: We Are All “Lab Rats” Online, by Sarah Childress, PBS Frontline, February 18, 2014
   
• The Future of Digital Marketing Is You by Sarah Childress, PBS Frontline, February 18, 2014