Advertising and marketing

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• Blain Roberts: When cigarettes were good for women
• The persuaders
  What's going on in the world of today's marketers and advertisers? What are the new and surprising methods they're using to decipher who we are and what we want? And where is this taking us?
  The Meaning of 'Brand'...the Magic Connection...Persuading Citizens...Shaping a new brand...Neuromarketing.
  From PBS Frontline, 2004